Peacock Arts District
Peacock Arts District or “PAD,” is branded with its own unique identity and culture. Historically the Orange Avenue corridor, that runs through the Peacock Arts District, was a bustling part of Fort Pierce lined with shops, salons and markets. The corridor boasted an abundance of activity from residents who lived in the immediate vicinity and beyond. Fort Pierce has focused on extending the boundaries (to include Creative Arts Academy of St. Lucie) and revitalization efforts to restore and reactivate the District. Beautification through artwork and murals throughout the District, as well as banners and lighting, were added to create a sense of safety and “place” unique to the PAD. Since efforts began, recurring events have included pop up art shows, street performances, art walk, and local talent shows.
The City’s goal for the PAD is to create a bright, attractive, eclectic environment that celebrates the arts and encourages private investment that builds and supports the local economy. A logo was designed by a local artist to bring distinctiveness to the district and to create its very own brand. Enhanced lighting, street pole banners and the painting of 14 terracotta pots to line Orange Avenue within the PAD have helped to “beautify” the district. More recently the new artwork from the PAD Banner Contest demonstrates the vibrancy of the community and highlights Fort Pierce as an arts destination by celebrating the creativity of local artists and delineate the new arts district.
The future of the PAD supports integrating arts and culture into a broad range of urban-scale uses that encourage live, work and play such as retail, entertainment and residential uses. Boosting pedestrian activity and increasing public safety are also priorities. Redevelopment through a combination of adaptive re-use and new buildings is encouraged to build on the PAD’s unique identity and design character.